I’m Daniel — a storyteller, runner, and lifelong visual thinker. I’ve worked in video production and advertising since college, and for the past six years, as a freelancer and stay-at-home dad, I’ve focused on writing. I’ve penned short stories and books for my kids, but my heart has always been in stories that live on screen.

While family comes first, I missed the buzz of video shoots. Then, on a run one day, it hit me: I could merge my production experience and writing skills to create frame-by-frame scripts that help brands with strong social presences sharpen their message.

But why Dirt Track Creative?

That day, I passed an old dirt track — gritty, unassuming, and demanding your best. It reminded me that great storytelling isn’t about flashy trends; it’s about clarity, craft, and persistence. That’s what I wanted my company to embody.

We stay in our lane. We value substance over gimmicks. And we’re ready to run a few laps with you.